Fun First, Message Second
At 4T2 we're passionate about putting fun at the heart of what we do. Entertainment and enjoyment are essential to capturing the fleeting attention of children online.
This doesn't mean that fun has to be frivolous. When children play games they are at their most engaged. They love the buzz of learning new skills and applying them with visible success. There's a strong desire to conquer challenges and share the glory with their friends. So, in the process of enjoying themselves, they focus, concentrate and learn.
Kids are also often more media savvy than we give them credit for. They quickly spot online campaigns that carry intrusive branding but lack real content. If you aren't providing a novel, creative or entertaining experience they will move on in seconds. So the marketer's traditional instinct to focus on hammering home their message will fail in front of this most critical of audiences.
However, if you get the balance right and put fun first, then children will spend hours exploring and playing with the interactive worlds you create. They will often amaze you with the new ways they devise to interact with your content and the number of times they return to repeat an entertaining experience.
That is why at 4T2 we focus on fun first, message second.