4T2?s latest game has now been launched. ?Lonestar? produced for PR agency Company Care on behalf of TGI Fridays is now being promoted in several test restaurants around the UK.

TGI Fridays are currently considering whether to add a text promotion where competitors are sent a message to their mobile phone in order for them to receive special offers at participating restaurants.

Cows interviewed after playing the game are reported to be very moo-ved by the experience.