It has now become virtually impossible to visit London and not bump into a seven foot high ?Sonics? character that are being used as part of their £20 million re-launch. This includes two London Tube stations being literally covered in posters and advertising.

As part of this exercise 4T2 were commissioned to create a free mobile phone game and series of animations to help the viral spread of the campaign. To try the game out for yourself text 'boom' to 80188 or visit the website.