4T2 were commissioned to design and build the second phase of the Toxic and Go Girl websites, following extensive feedback from target audience focus groups and a usability study. The aims were to improve usability for children, expand on the interactive elements available to visitors and increase integrated sponsorship advertising revenue opportunities whilst boosting page impressions.

Each site now has a completely flexible homepage, allowing Egmont to strategically drive traffic to key areas of the website. The Toxic website features an interactive monster maker while the Go Girl website has benefited from an improved dressing up game, which allows children to customise their avatar from a selection of sponsored wardrobes.

www.toxicmag.co.uk
www.gogirlmag.co.uk