 |
20-Oct-06::: Digi Makeover
4T2 helped GMTV promote the Girl Tech Digi Makeover product on their Toonattik website. A TV slot promoted an online competition where children utilise a virtual copy of the product to apply wigs, make up and false eyelashes to photographs of the two presenters. Kids then entered their altered images into the competition. By the time the results were shown on air, a child had followed the brand through a TV show, onto its website and back to the TV show.
>> www.toonattik.tv/digimakeover/
|
|
 |
|
