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18-Sep-08::: BIONICLE Mistika
Our third online marketing campaign for the global brand LEGO BIONICLE, the Mistika game gives children the ability to create new adventures and share them with their friends.
The level design system is being utilised by LEGO UK to run a separate competition; a great example of a local market utilising a global campaign for their own specific requirements.
Cartoon Network also have a special version of the game with an additional playable character to attract more people.
>> www.bionicle.com
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