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VXR
The viral game proved a highly cost-effective and successful method of attracting a specific target audience to a website. The campaign produced 1,188,224 unique visitors to the VXR website in four and a half months, with the average participant playing the game four times. This represented an acquisition cost of less than one pence per visitor and £1 for 400 brand interactions. As a result of this success we have commissioned a new game to be produced to replicate this success.
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