4T2 Win NMA Effectiveness Award

Awards & Chart News

4T2 Celebrate winning the 'Greatest Prize in New Media' with a New Media Age Effectiveness Award in the Games Category.

LEGO sought to educate children about its Mars Mission product range and ensure that its website games section remained a market leader.

The resulting game - CrystAlien Conflict - allows children to mine crystals, build Martian bases and defend them from alien attack.

The judges viewed this as 'A stand-out winner - an engaging strategy game for a ‘tween’ audience that fully integrated the play values of the brand.'