Robot Chronicles is #1 and BIMA nominated

Awards & Chart News

The LEGO Company's first cross branded game topped the Christmas Viral Charts in 2009.

Robot Chronicles remained #1 from the first week it was launched for over three months.  When writing this article it still heads the UK rankings.  The game has been loaded more than six million times during this time period.  The average playtime for this campaign is well over twelve minutes and it has a return rate of 54%.

In short, many children have taken a lot of pleasure from this game! 

The campaign was also shortlisted for a BIMA Award in 2009.  Unfortunately the game was not live when we completed the submission so did not contain any of these impressive usage stats.

We still can't figure out what category to enter it in for the NMA Effectiveness Awards.  Why did they get rid of the Games category?