CIPR Pride Award 2009 Winners

Awards & Chart News

The CIPR PRide Awards recognise excellence in PR and communications across the UK. The IET won the 'Best Use of Social Media' in November.

"These awards grow year-on-year as consultancies and organisations increasingly recognise the benefits of industry awards, and past winners continue to reap the benefits of receiving one." We like the sound of the last bit!

The Institute wanted to raise its profile, increase membership and drive traffic to their online presence across the global science, engineering and technology communities. They used an original, engaging physics viral game called 'Cogitate' as the hub to launch their social media strategy. An interesting use of partnership and social media tools helped them to not only achieve their online objectives but also generate significant media coverage.