Beakerising the Nation

Awards & Chart News

Featuring on TV and topping the Viral Charts, 4T2's latest game release takes off.

With a million plays in just under three weeks, 4T2's latest campaign for CBBC's Tracy Beaker Returns is a great example of a campaign being successfully pushed on television. Not only is the TV promotion well produced, the BBC have gone to the additional length of recording a voice over from the show's star!

The Beakeriser is an entertaining and interactive Tracy Beaker character builder. Far more than just an avatar creator, it functions as a gateway to creating personalised games. These can be shared online or offline with friends, increasing audience reach.

Check out the TV feature here: http://www.youtube.com/watch?v=OBT5iCB6Rnc