Create an army, defend your base and defeat those scheming alien invaders.
LEGO Mars Mission, Crystalien Conflict is a real time strategy game. At the time of release it was one of the most sophisticated Flash advergames ever launched. Each level opens with an animation that both explains the storyline and introduces one of the models in the series. Each model features as a mixture of 3D renders and cartoon illustrations. There are 30 game levels, which are all centred on building LEGO Mars Mission products: buildings, mini figures and vehicles. Children then use their newly created army to defend their base from crafty and scheming alien invaders. The first five levels of LEGO Mars Mission were released exclusively on American Cartoon Network. One month later, fifteen more levels were launched on www.LEGO.com. The game was also seeded on popular game-related websites across the world, where content can be added for free. This resulted in a highly popular online campaign. 4T2 then used these visitor figures to negotiate cost reductions for promotions on commercial children's websites. This is because site owners could see that having exclusive Mars Mission content would result in them gaining additional traffic. In 2007, 4T2 ran a campaign with LEGO Club Magazine to design a new level for the game. The popularity of this competition resulted in the LEGO Club post bag being deluged with creative concepts. The children's desire to be more involved with game creation was immediately apparent. We took this lesson forwards when creating games for LEGO in the future. Within the first two weeks of launch, LEGO Mars Mission received more than 650,000 game plays. The game was a "standout" winner of a New Media Age, Effectiveness Award in 2008 and it currently features in the top ten most played advergames of all time.
A stand out winner. An engaging strategy game for a 'tween' audience that fully integrated the play values of the brand.NMA Judges
"It's awesome! I couldn't stop playing!!!", "Only one word, AMAZING!", "I think that game rules all. I have been playing it for 6 hrs straight"Children