Entertaining Kids Around The World
The Robot Chronicles
The LEGO Company
The plot thickens
26 vehicles, 9 animations, 6 missions, 3 bonus challenges and 1 big robot.
When children play with LEGO®, they mix and match the models with little regard to what sub-brand the toy belongs to. The LEGO Company was intrigued to find out how they could mirror this behaviour in an online game and promote their brand as a whole. To reflect the primary objective of this campaign, the creative team followed two rules when building Robot Chronicles. The first is obvious - ensure the game is fun for children to play. The second is summed up by the ethos "play the way you want, whenever you want to" This campaign is a Persistent World and as close as we could get to creating a "Living" City. The combination of casual exploration whilst solving a larger mystery is critical to the playability of the game. Younger children can spend their time putting out fires, arresting villains and rescuing injured people and be completely entertained. Older children will be searching for story based elements and looking to solve a much larger puzzle.
The kids love it!
Robot Chronicles manages to fuse the product lines and blur the boundaries between experience and product - We tell a fantastic story in a consistent world with endless replay value - in short: The kids love it!
Stefan StokkebękLEGO
Cheats!
Try entering any of the following words into the input box inside of the game: icerink, micro, bright, ghost, deflect or sabotage
The informerWoah! It's awesome! Best game ever. 5 stars out of 5 (With lots of smiley faces)
ChildLEGO Forum Member
THE CHALLENGE
- Three brands in one game
- Three target audience ages
- Three storyline, style and ethical guidelines to seemlessly mix
THE SOLUTION
- Sandbox game environment
- An immersive narrative
- Exploration & adventure
THE RESULTS
- Global domination of ViralChart.com
- 500,000 visits in one week alone
- 5 million game sessions in three months
- 50%+ return rate
THE AWARDS
- BIMA Award Shortlisted