26 vehicles, 9 animations, 6 missions, 3 bonus challenges and 1 big robot.
When children play with LEGO®, they mix and match the models with little regard to what sub-brand the toy belongs to. The LEGO Company was intrigued to find out how they could mirror this behaviour in an online game and promote their brand as a whole. To reflect the primary objective of this campaign, the creative team followed two rules when building Robot Chronicles. The first is obvious - ensure the game is fun for children to play. The second is summed up by the ethos "play the way you want, whenever you want to" This campaign is a Persistent World and as close as we could get to creating a "Living" City. The combination of casual exploration whilst solving a larger mystery is critical to the playability of the game. Younger children can spend their time putting out fires, arresting villains and rescuing injured people and be completely entertained. Older children will be searching for story based elements and looking to solve a much larger puzzle.
Robot Chronicles manages to fuse the product lines and blur the boundaries between experience and product - We tell a fantastic story in a consistent world with endless replay value - in short: The kids love it!Stefan Stokkebęk
Try entering any of the following words into the input box inside of the game: icerink, micro, bright, ghost, deflect or sabotageThe informer
Woah! It's awesome! Best game ever. 5 stars out of 5 (With lots of smiley faces)Child