The Jump Off

The LEGO Company

LEGO for girls. Honestly.

Genre: Sport
Released: 2008

Try and beat each of the course records in five levels of show jumping fun.

An online game was built for LEGO BELVILLE to create product awareness and drive brand loyalty. The aim of the game is to score as many points as you can by jumping a series of obstacles and show jumps on your ever-faithful horse. The goal is to win the BELVILLE Trophy. 4T2 have made over 25 games for The LEGO Company, the best of which are shown in our portfolio. As this is the only campaign we've ever made exclusively for a female audience, we thought it worth a mention!

THE CHALLENGE

  • Educate girls about the new 2008 LEGO BELVILLE range

THE SOLUTION

  • Simple gameplay and attractive graphics
  • Multiple ways to complete a level, encouraging repeat play
  • Features pink LEGO bricks!

THE RESULTS

  • Over 3 million game plays in two years
  • Return rate of over 50%