A series of brain games to highlight the benefit and skill of RNLI lifeguards.
This online game was primarily aimed at young mothers and their children. 4T2 used the popularity of mini-game intelligence tests to attract their attention (remember all those DS Brain Training adverts on TV?). Six mini-games were devised to test the skills relevant to being a lifeguard: memory, concentration, decision-making, reactions, observation and logic. A range of stylised illustrations brought the challenges to life, making them instantly accessible to a wide audience. The game scoreboard included company categories. This enabled staff from each of the RNLI's main sponsors to promote the games within their organisations and play against each other. An offline version of the game was also created for use at RNLI events around the country.
We are delighted with this creative, innovative and very effective campaign. It is vital that people in the UK understand the role of the RNLI Lifeboats and Lifeguards.Will Stephens