Brain Waves

RNLI

Classic brain teasing puzzles

Genre: Puzzle
Released: 2008

A series of brain games to highlight the benefit and skill of RNLI lifeguards.

This online game was primarily aimed at young mothers and their children. 4T2 used the popularity of mini-game intelligence tests to attract their attention (remember all those DS Brain Training adverts on TV?). Six mini-games were devised to test the skills relevant to being a lifeguard: memory, concentration, decision-making, reactions, observation and logic. A range of stylised illustrations brought the challenges to life, making them instantly accessible to a wide audience. The game scoreboard included company categories. This enabled staff from each of the RNLI's main sponsors to promote the games within their organisations and play against each other. An offline version of the game was also created for use at RNLI events around the country.

RNLI
Creative, innovative and very effective

We are delighted with this creative, innovative and very effective campaign. It is vital that people in the UK understand the role of the RNLI Lifeboats and Lifeguards.

Will Stephens
RNLI Life First Campaign Manager

THE CHALLENGE

  • Create awareness that the RNLI train lifeguards
  • Promote the importance of the Life First campaign
  • Suitable for multiple age groups and either gender

THE SOLUTION

  • Online brain training games
  • Key messaging displayed inbetween game play
  • High score table with challenge a friend mechanism
  • Team category scores for companies to get involved

THE RESULTS

  • Over 600,000 game plays in one year
  • 4T2's hosting provider Rackspace donated free bandwidth
  • 4T2's client Egmont Magazines agree to feature the game for free on several websites