Spam, Spam, Spam, Spam

SPAM

Lovely Spam, Wonderful Spam!

Genre:
Released: 2007

I fart in your general direction. Your mother was a hamster and your father smelt of elderberries.

Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam, Spam. Spam.

THE CHALLENGE

  • Promote a canned chopped pork product
  • Figure out how to email each other information on this project without it being blocked as 'Spam'

THE SOLUTION

  • Enter barcodes from tins of SPAM® to unlock extra weapons
  • Create a very annoying theme tune and ringtone
  • High attention to detail - fight the black knight!

THE RESULTS

  • 3 million game plays in two months

THE AWARDS

  • NMA Effectiveness Awards 2007 - Finalist
  • Precision Marketing Response Awards 2007 - Finalist