Raven - Way of the Warrior

BBC Worldwide

Are you the ultimate warrior?

Genre: Platform
Released: 2006

A game to promote two separate DVD launches of the flagship CBBC programme "Raven".

This online campaign helped BBC Worldwide promote a childrens DVDi of the BAFTA award winning series Raven. It is an addictive platform game that rewards kids on their progress by giving them branded screensavers, wallpapers and 'Swap It' points. It also pushes players to visit the BBC shop in order to access a cheat code for the game. Are you the ultimate warrior? The campaign was played over one million times in three months. It is very tricky at the end. Several people uploaded videos of themselves completing the game on YouTube just to show it was possible.

The Games Master
Uber cheats for the 1337

To activate the bonus lives, click on the icons on the homepage of the game. Start on the sun and then click on the rest in the order of highest to lowest, the ocean being the lowest.

4T2

THE CHALLENGE

  • Promote the DVDi online
  • Increase product awareness and interest in the brand
  • Drive sales of the DVDi

THE SOLUTION

  • Addictively difficult platform game
  • Virtual rewards to drive repeat play
  • Secret game codes hidden on the BBC shop website

THE RESULTS

  • BBC Worldwide's first viral seeding campaign
  • Over 1 million plays in first three months
  • Peaked at 50,000 plays a day in 2006
  • Game included on a later DVDi launch