Console Wars

GAME Stores Group

Game of all games

Genre: Real Time Strategy
Released: 2008

Set within a virtual world where Kilobytes grow in fields and Tetrominers roam the motherboard.

For GAME Stores UK 4T2 created an expansive real time strategy game. Console Wars is an nostalgic mix of gaming history delights in which you decide who will dominate the future of gaming. Enjoy yourself as the RETRO fight the NXTGN over twenty levels of action. Launched with GAME's Christmas 08 campaign, Console Wars included an innovative call to action. Scattered randomly within the game world were collectable bonus crates that activated entry into a prize draw. On the back of high traffic, GAME were able to monetise Console Wars by placing advertising screens for Electronic Arts between levels. The game also featured as a Facebook application to add to the buzz and increase game plays. The campaign went on to win an Econsultancy Innovation in Online Acquisition award in 2008.

GAME Stores Group
A huge thank you

A huge thank you to you and your team! Well done to you all.

Steve Wind-Mozley
Head of Online
Kongregate Review
nuff said

Wait a second, i'm still thinking bout how good this is...


4T2 Team
Long live retro!

Can you find an Atari ST in this game? No. Long live the Amiga!

4T2 gaming enthusiast

THE CHALLENGE

  • UK target audience with wide age range
  • Deliver GAME branding and sales messages
  • Increase new and repeat visitors to the GAME website
  • Encourage membership and GAME wish list creation

THE SOLUTION

  • Themed Real Time Strategy
  • Built in competition to drive registrations
  • Global seeding campaign

THE RESULTS

  • 600,000+ game plays in four months
  • 10% of players clicked through for site membership
  • Client generated revenue through in game advertisments

THE AWARDS

  • Econsultancy Award for Online Acquisition
  • Newgrounds 'Featured Game'