Give a Garmin

Garmin

Santa, snow and sat navs

Genre: Racing
Released: 2009

Help Santa find presents for all the family in this Crazy Taxi styled puzzle racer!

The 'Give a Garmin' game was an integral part of Garmin's Christmas 2009 campaign. Starting off on foot as Santa Claus, the player is tasked with delivering Garmin gifts to family members and friends. For example, Dad is a businessman and needs a Garmin that can tell him traffic updates and fuel prices. Essentially the game communicates awareness of the wide range of products Garmin offers. As more presents are delivered in the quaint but hazardous city, Santa upgrades his method of transport. Each new vehicle comes with a corresponding Garmin device that slides into view when needed, to help the player navigate. This provides even further exposure to the brand whilst being an important asset to game play. The game also featured a Christmas competition that allowed Garmin to gather player emails for future campaigns. With over half a million plays within a few weeks of launch, Memecounter ranked it as the fourth most played advergame in the world over the festive period!

Garmin (Europe) Ltd
Happy Client

Perfect, love it, fantastic!

Marc Heighway
Online project specialist
Newgrounds Review
Top Score

Bravo! Simple, yet amazing, I like the way you did this game... 10/10

dakydaky
Civilian

THE CHALLENGE

  • Complement Garmin's Christmas campaign
  • Collect user data for marketing purposes
  • Appeal to a wide and universal target audience

THE SOLUTION

  • Innovative game design to incorporate over 15 products
  • A stand-out-from-the-crowd game engine to create an immersive environment
  • Achievement driven competition entry to entice game play

THE RESULTS

  • Over half a million game plays within weeks of launch
  • High number of competion entries
  • Extended global brand awareness post campaign