Mobil 1 Global Challenge

Mobil 1

Will you be the 1?

Genre: Racing
Released: 2010

A console quality Flash racing game with 20 achievements, 8 cars, 3 leagues and 1 winner.

This global campaign is designed to promote the benefits of Mobil 1 Oil and highlight the company's passion for motor racing. To practically demonstrate that their product operates perfectly in a wide range of temperatures, we have created tracks in locations as diverse as the Russian plains and the Sahara Desert. Each challenge has a suitable vehicle with unique handling characteristics to increase the addictive nature of the campaign. A player's knowledge of Mobil 1 facts is tested before each race. Answering a question correctly activates a speed boost in the game. When racing, your keystrokes are recorded allowing both stunning replays and the opportunity to race against a recording of any previous player. This is only the beginning of the journey as many new features and world famous special guests are coming soon. Facebook Connect integration is also about to be launched, making challenging friends both easier and more rewarding. 4T2 would like to thank both Mobil 1 and KHWS for their trust and support on this project.

THE CHALLENGE

  • Promote Mobil 1 Oil around the world
  • Educate players on the benefits of the product
  • Support Mobil 1's commitment to motor racing

THE SOLUTION

  • Stunning graphics and audio
  • Addictive and responsive racing game
  • Social network integration