Turn & Match

The LEGO Company

Can you find the pairs?

Genre: Card Games
Released: 2010

Our latest games for LEGO are targeted towards younger fans and encourage parental participation.

Two pairs games have been created to support the Duplo and Bricks & More brands. Both games are suitably themed, easy to play and highly engaging. If a child succeeds in beating their parents, they have the opportunity to print out a certificate to permanently remind their elders of the occasion!

THE CHALLENGE

  • Create a simple game for families to play as a unit
  • Promote LEGO product
  • Entertain young children

THE SOLUTION

  • Traditional game mechanic
  • Bright and attractive graphics and audio
  • Intelligent use of tracking systems

THE RESULTS

  • 150,000 plays in one week
  • More fathers played the games with their children than any other family member
  • More grandpas played the game than grandmas