World Racers

The LEGO Company

Can you compete?

Genre: Racing
Released: 2010

Race through swamps, deserts and frozen wastelands in a battle to be the best!

This campaign helps LEGO promote their new World Racers brand. Each product has a vehicle from two competing teams that are capable of taking on a specific environment. There's hovercraft, buggies, helicopters, snow mobiles, trucks, sharks and surfable crocodiles waiting to be unlocked. 4T2 added an automatic drive system that takes care of your acceleration and puts you back on track if you take a wrong turn. This allows young children to concentrate on avoiding obstacles, driving through boost zones and blasting opponents. Three lite versions of the campaign have also been created that only feature one environment helping to drive traffic to LEGO.com

LEGO Forum Member

I'll give it 10,000,000 stars out of 10

korey564
LEGO Forum Member

Dude, the game is awesome!!!!!

6orange

THE CHALLENGE

  • Create a racing game for young children
  • Demonstrate USPs for each product

THE RESULTS

  • 750,000 plays in one month