Ace Assault II

The LEGO Company

The adventure continues

Genre: Action Adventure
Released: 2011

Return of the Jedi... And their friends!

Due to the enormous response to the Ace Assault campaign, 4T2 were commissioned to create a sequel. Ace Assault achieved its annual play target of 10 million visits thirty weeks ahead of schedule, also smashing its return rate and average playtime goals. The primary target for 4T2 on the Ace Assault II project was to create content that can be enjoyed by all levels of gamers. Encouraging and rewarding players for mastering the special moves each starship is capable of also increased the depth of the game. By displaying the progress and achievements up front, players are introduced to a much wider range of LEGO products. Be sure to checkout the new capital ships that dominate their levels and turn on full screen mode for the full experience.



We want to thank the entire team for your tremendous efforts and for yet again delivering an awesome online gaming experience that will enable us to continue thrilling kids worldwide.


THE CHALLENGE

  • Promote new products
  • Increase repeat visits
  • Encourage long-term gaming

THE SOLUTION

  • Achivement system introduces new product lines
  • Rewarding players for mastering the special moves each starship is capable of
  • All levels of gamers are rewarded and encouraged to progress