<?xml version="1.0" encoding="iso-8859-1"?>
<?xml-stylesheet title="XSL_formatting" type="text/xsl" href="/template/rss.xsl"?>
<rss version="2.0">
<channel>
<title>4T2 News Feed</title>
<link>http://www.4t2.co.uk/</link>
<description></description>
<managingEditor></managingEditor>
<language>en-us</language>
<copyright>Copyright 2013</copyright>
<item>
<title>Industry must take responsibility for IAP in kids' games</title>
<link>http://www.4t2.co.uk/news/#/All/N516FF6010E51E </link>
<description>4T2 director Mike Hawkyard has been addressing a games industry conference on the ethics of In App Purchases aimed at children</description>
<date>April 2013</date>
</item>
<item>
<title>LEGO Ninjago battles to top of iOS charts</title>
<link>http://www.4t2.co.uk/news/#/Games/N5163E8FBC4809 </link>
<description>Ranked #1 overall iPAD app in 43 countries, our latest mobile game title continues to battle its way to top spots around the world.</description>
<date>April 2013</date>
</item>
<item>
<title>The Sun gives our LEGO Hero Factory game the thumbs up</title>
<link>http://www.4t2.co.uk/news/#/Games/N51653C203CFC4 </link>
<description>We're delighted to have received a 4.5 / 5 review score in The Sun's games section on Easter Friday</description>
<date>April 2013</date>
</item>
<item>
<title>Launch of BBC Wizards vs Aliens game</title>
<link>http://www.4t2.co.uk/news/#/Games/N50AF86C9988CA </link>
<description>Cast spells and defeat magic-eating aliens in CBBC’s latest creation: Wizards vs Aliens: Wizard Wipeout! Developed and produced by 4T2.</description>
<date>November 2012</date>
</item>
<item>
<title>4T2 heads to Game Connection Europe</title>
<link>http://www.4t2.co.uk/news/#/Staff+Adventures/N50AA2C3D77D0A </link>
<description>Next week 4T2’s Mike Hawkyard will be in Paris representing the company at the legendary Game Connection Europe event.</description>
<date>November 2012</date>
</item>
<item>
<title>Patisserie Valerie feed 4T2 treats in aid of Movember</title>
<link>http://www.4t2.co.uk/news/#/Staff+Adventures/N50A512F8C520A </link>
<description>Marvin’s Mos would like to say a big thank you to Patisserie Valerie for their scrumptious contribution to our Movember fundraising.</description>
<date>November 2012</date>
</item>
<item>
<title>Exploring gaming in Korea</title>
<link>http://www.4t2.co.uk/news/#/Staff+Adventures/N50A273A50BF7F </link>
<description>It’s been an interesting week for 4T2’s Mike Hawkyard and Garry Junkuhn who have been discovering more about Korea’s online gaming market.</description>
<date>November 2012</date>
</item>
<item>
<title>4T2 nominated for BIMA award</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N50A26D08CFCBD </link>
<description>We're delighted that our LEGO® Hero Factory project has been nominated for a BIMA award in the games category</description>
<date>November 2012</date>
</item>
<item>
<title>4T2 wins DADI award for LEGO game</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N509CE8836C16B </link>
<description>Another cause for celebration in the office today after our LEGO® Hero Factory Breakout game won a DADI award.</description>
<date>November 2012</date>
</item>
<item>
<title>Supporting Movember at 4T2</title>
<link>http://www.4t2.co.uk/news/#/Staff+Adventures/N50A3AE0B7C6E3 </link>
<description>Here at 4T2, we don't often say 'mo' to a good cause. Except this month.</description>
<date>November 2012</date>
</item>
<item>
<title>BAFTA nomination for 4T2</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N50A2768C2723F </link>
<description>We are very proud to announce that 4T2 has been nominated for a BAFTA Children’s Award for Best Independent Production Company.</description>
<date>October 2012</date>
</item>
<item>
<title>We're hiring - Game Developer</title>
<link>http://www.4t2.co.uk/news/#/Games/N4E3693BAA49B5 </link>
<description>4T2 are recruiting an experienced game coder to work on a number of high profile Unity game developments.</description>
<date>August 2012</date>
</item>
<item>
<title>4T2 win Grand Prix NMA Award for LEGO game</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4FFAB7235C259 </link>
<description>4T2 Multimedia is celebrating winning two major UK marketing awards for its LEGO game “Hero Factory Breakout”.</description>
<date>July 2012</date>
</item>
<item>
<title>4T2 helps NDCS tackle deaf teenagers' isolation</title>
<link>http://www.4t2.co.uk/news/#/Websites/N4FB12CF2442CA </link>
<description>4T2 is delighted to have helped the National Deaf Children's Society (NDCS) with its new campaign to help deaf and hearing teenagers communicate with each other.</description>
<date>May 2012</date>
</item>
<item>
<title>2 Million Visits in Month 1 for Breakout Game</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4F436E64879CF </link>
<description>4T2 today announced that ‘Hero Factory Breakout’, created for The LEGO Group, received more than 2 million visits in its first month.</description>
<date>February 2012</date>
</item>
<item>
<title>TIGA Casual Games Meet Up</title>
<link>http://www.4t2.co.uk/news/#/Games/N4F193B4E3648B </link>
<description>Mike Hawkyard, Chairman of the TIGA Casual Games Committee invites you to join him on Friday 27th January 2012 for the Second TIGA Casual Games Meet Up.</description>
<date>January 2012</date>
</item>
<item>
<title>Acing the Viral Charts</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4ED4A808A9914 </link>
<description>LEGO Star Wars Ace Assault II has topped the ViralChart.com.</description>
<date>November 2011</date>
</item>
<item>
<title>Tracy Beaker triumphs over Potter and DiCaprio</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4E09E124E8393 </link>
<description>4T2 and CBBC are delighted to have won the Best Entertainment Campaign in the 2011 NMA Effectiveness Awards.</description>
<date>June 2011</date>
</item>
<item>
<title>Play target met six months ahead of schedule</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4DF7529E6AFBE </link>
<description>LEGO®Star Wars™ Ace Assault has achieved its annual play target of 10 million visits thirty weeks ahead of schedule.  The campaign has also overachieved on return rate and average playtime goals.</description>
<date>June 2011</date>
</item>
<item>
<title>The Sun's Bizarre are burning rubber!</title>
<link>http://www.4t2.co.uk/news/#/Games/N4DF616952690B </link>
<description>Mobil 1 sponsor The Sun's Bizarre Grand Prix, Silverstone 2011</description>
<date>June 2011</date>
</item>
<item>
<title>4T2 row to victory for Naomi House</title>
<link>http://www.4t2.co.uk/news/#/Staff+Adventures/N4DE79B446A849 </link>
<description>Our sixteen hardy rowers and a drummer, paddled their way to two wins out of three, in aid of Naomi House children’s hospice.</description>
<date>June 2011</date>
</item>
<item>
<title>4T2 shortlisted for NMA Award</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4DDA6C2C855FA </link>
<description>We are delighted to announce that 4T2 has been shortlisted as a finalist for an NMA Effectiveness Award 2011.</description>
<date>May 2011</date>
</item>
<item>
<title>4T2 prepare for battle</title>
<link>http://www.4t2.co.uk/news/#/Staff+Adventures/N4DA42D7E2313C </link>
<description>4T2 will be battling it out in a Dragon Boat race in aid of Naomi House children's hospice on 30 May at Sherborne Castle.</description>
<date>April 2011</date>
</item>
<item>
<title>Mike Hawkyard heads TIGA’s Casual Game Group</title>
<link>http://www.4t2.co.uk/news/#/Games/N4D95DEAED921A </link>
<description>Our New Business Director, Mike Hawkyard, is leading an initiative by TIGA.org to help UK casual game development companies standout in a global marketplace. </description>
<date>April 2011</date>
</item>
<item>
<title>4T2 at Game Connection (GDC)</title>
<link>http://www.4t2.co.uk/news/#/Games/N4D6E8428A1612 </link>
<description>Welcome to sunny San Francisco</description>
<date>March 2011</date>
</item>
<item>
<title>Fastest Time Wins 2 is LIVE on air</title>
<link>http://www.4t2.co.uk/news/#/Games/N4CA9994E3F6A0 </link>
<description>BBC Radio 1 and Radio 1Xtra kick off gaming week with 12 new DJ racers and 3 new tracks. Its FTW2 for the win!</description>
<date>October 2010</date>
</item>
<item>
<title>Race against Lewis Hamilton &amp; Jenson Button!</title>
<link>http://www.4t2.co.uk/news/#/Games/N4BEBED1F8F584 </link>
<description>Two people you might have heard of have now recorded laps for you to challenge on our new game for Mobil 1. </description>
<date>May 2010</date>
</item>
<item>
<title>Beakerising the Nation</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4BF2B6559D2D8 </link>
<description>Featuring on TV and topping the Viral Charts, 4T2's latest game release takes off.</description>
<date>May 2010</date>
</item>
<item>
<title>4T2 Gaming Experience Live on BBC Radio 1</title>
<link>http://www.4t2.co.uk/news/#/Games/N4AF042B74A79A </link>
<description>BBC Radio 1 launched a week of gaming-themed content with an exclusive online campaign.</description>
<date>November 2009</date>
</item>
<item>
<title>Robot Chronicles is #1 and BIMA nominated</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4AF042704767A </link>
<description>The LEGO Company's first cross branded game topped the Christmas Viral Charts in 2009.</description>
<date>November 2009</date>
</item>
<item>
<title>Toxicmag.co.uk breaks new ground</title>
<link>http://www.4t2.co.uk/news/#/Websites/F4AF2E02E5D5B5 </link>
<description>Egmont's TOXIC Magazine readership growth (12 percent year-on-year) was the largest in the pre-teen boys' market in 2008.</description>
<date>November 2009</date>
</item>
<item>
<title>CIPR Pride Award 2009 Winners</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4B5ED078ED88D </link>
<description>The CIPR PRide Awards recognise excellence in PR and communications across the UK. The IET won the 'Best Use of Social Media' in November.</description>
<date>November 2009</date>
</item>
<item>
<title>The Best Game 4T2 Have Ever Built?</title>
<link>http://www.4t2.co.uk/news/#/Games/N4B62EF8BA75A8 </link>
<description>The Robot Chronicles online game is the first time The LEGO Company has used a single digital campaign to promote several distinct product brands. </description>
<date>July 2009</date>
</item>
<item>
<title>'Build It' All!</title>
<link>http://www.4t2.co.uk/news/#/Games/N4B62F1B3B0930 </link>
<description>'Build It' is an interactive puzzle game targeted towards six year olds. It is relatively simple to play, yet highly addictive due to a collecting element.</description>
<date>May 2009</date>
</item>
<item>
<title>E-Consultancy Innovation Award 2008 Winners</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N493804B245FE8 </link>
<description>4T2 celebrate in style as our client ‘GAME Stores Group’ win the E-consultancy innovation award for online acquisition. 4T2 produced the advergame Console Wars’ as part of GAME’s Christmas marketing campaign. Within weeks of release, the number of plays rocketed to over 25,000 per day.</description>
<date>December 2008</date>
</item>
<item>
<title>'Crazy Sleigh' features on Channel 4's site</title>
<link>http://www.4t2.co.uk/news/#/Games/N4935725716903 </link>
<description>Created back in 2003, 4T2 produced an original game called 'Crazy Sleigh' for Comet's Christmas marketing campaign. Following over 3,500,000 plays throughout the festive period, Comet commissioned a second game 'Crazy Sleigh 2'.</description>
<date>December 2008</date>
</item>
<item>
<title>Will Advergaming be the next big thing?</title>
<link>http://www.4t2.co.uk/news/#/Games/N493569008571D </link>
<description>Brand Strategy Magazine invited Mike Hawkyard, co-founder of 4T2 Multimedia to represent the positive view on the future of advergaming.</description>
<date>November 2008</date>
</item>
<item>
<title>New levels for LEGO Mars Mission</title>
<link>http://www.4t2.co.uk/news/#/Games/N48D8BB94269A0 </link>
<description>We are pleased to announce the arrival of 4 new levels to our award winning Mars Mission – Crystalien Conflict game. </description>
<date>September 2008</date>
</item>
<item>
<title>GMTV kids at 4T2</title>
<link>http://www.4t2.co.uk/news/#/Websites/N48BD5745827C8 </link>
<description>4T2 would like to express our thanks to the children who came into our head office in Bournemouth and helped test a number of our online games.</description>
<date>September 2008</date>
</item>
<item>
<title>4T2 Win NMA Effectiveness Award</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N486B606E96A11 </link>
<description>4T2 Celebrate winning the ‘Greatest Prize in New Media’ with a New Media Age Effectiveness Award in the Games Category.</description>
<date>June 2008</date>
</item>
<item>
<title>4T2 Complete the Three Peaks Challenge</title>
<link>http://www.4t2.co.uk/news/#/Staff+Adventures/N486B51743D599 </link>
<description>The 4T2 Team braved 90mph winds and rain to raise over £2,500 for the Youth Cancer Trust, climbing Britain's three highest mountains in 24 hours.</description>
<date>June 2008</date>
</item>
<item>
<title>Competition winners at 4T2</title>
<link>http://www.4t2.co.uk/news/#/Games/N480DA0F8827FF </link>
<description>Jack Hardy and Thomas Lea, both 11 years old, win a competition to design the new levels for the LEGO Mars Mission - CrystAlien Conflict game.</description>
<date>April 2008</date>
</item>
<item>
<title>Do you think they like it?</title>
<link>http://www.4t2.co.uk/news/#/Games/N47DF825247830 </link>
<description>The new LEGO Phantoka Chirox game has been receiving rave reviews from the games target audience since its release.</description>
<date>March 2008</date>
</item>
<item>
<title>4T2 hosts Jeremy Heath Smith</title>
<link>http://www.4t2.co.uk/news/#/Games/N481975E01AAD1 </link>
<description>Jeremy Heath-Smith, formerly MD of Core Design and Global Head of Development at Eidos, was a recent guest speaker at a 4T2 training session.</description>
<date>March 2008</date>
</item>
<item>
<title>Picture perfect</title>
<link>http://www.4t2.co.uk/news/#/Games/N4795A30DCA56F </link>
<description>The new LEGO City Police models have adverts for the “Time To Build” game in their instructions. </description>
<date>January 2008</date>
</item>
<item>
<title>Command the Mahri!</title>
<link>http://www.4t2.co.uk/news/#/Games/N472AEAD3DB80C </link>
<description>The LEGO BIONICLE 07 “Mahri” campaign has now been visited over 12 million times in the last four months.</description>
<date>November 2007</date>
</item>
<item>
<title>Mars Mission is a go!!!!</title>
<link>http://www.4t2.co.uk/news/#/Games/N472050992AEE3 </link>
<description>LEGO Mars Mission is 4T2s most advanced online game yet.</description>
<date>October 2007</date>
</item>
<item>
<title>New site for the Borough of Poole Council</title>
<link>http://www.4t2.co.uk/news/#/Websites/N46D81B0C1ACD1 </link>
<description>Poole’s most visited website has had an overhaul. Developed by 4T2 and re-launched this month, the Borough of Poole's new-look website builds on its reputation as one of the best local authority websites in the country.</description>
<date>August 2007</date>
</item>
<item>
<title>Brutal Deluxe is born</title>
<link>http://www.4t2.co.uk/news/#/Staff+Adventures/N467295DA9096E </link>
<description>4T2 are proud to announce the creation of their first ever football team for a charity 5-a-side competiton to raise money for Naomi House.</description>
<date>June 2007</date>
</item>
<item>
<title>Spam seeks the holy grail of UK awards</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N46554E60B48CE </link>
<description>Our Spam campaign is a finalist for the NMA Effectiveness awards this year.</description>
<date>May 2007</date>
</item>
<item>
<title>Spam attack!</title>
<link>http://www.4t2.co.uk/news/#/Games/N460282B70A8BE </link>
<description>Our SPAM campaign has received over one million visits in sixteen days.</description>
<date>March 2007</date>
</item>
<item>
<title>Toonattik hits 30,000,000 page impressions</title>
<link>http://www.4t2.co.uk/news/#/Websites/N44ABC6A2A4479 </link>
<description>GMTV's Toonattik.TV website hit the 30 million page impression mark at the end of June. That equates to 250,000 pages served every single day since launch, a fantastic success.</description>
<date>July 2006</date>
</item>
<item>
<title>Award winning presentations</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4410492E7684D </link>
<description>An award with a cheque?  Surely not!</description>
<date>March 2006</date>
</item>
<item>
<title>Girls : computer game masters? It's official</title>
<link>http://www.4t2.co.uk/news/#/Games/N43EA2BD8C4A5A </link>
<description>For the second week in a row the girls team has scored more points than the boys and won the Twizzler Trophy on Toonattik's new website.</description>
<date>February 2006</date>
</item>
<item>
<title>Corsa game on TV!</title>
<link>http://www.4t2.co.uk/news/#/Games/N43BCF36EAEAD7 </link>
<description>4T2 are celebrating their first game to be advertised on TV.</description>
<date>January 2006</date>
</item>
<item>
<title>Borough of Poole website success</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N43BCF1FBD5BDE </link>
<description>Boroughofpoole.com has been rated as the top unitary authority site in the country by the Society of IT Managers (SOCITM). </description>
<date>January 2006</date>
</item>
<item>
<title>4T2 deal Party Poker a winning hand</title>
<link>http://www.4t2.co.uk/news/#/Games/N43A31964BADF0 </link>
<description>PartyGaming plc, owner of the world's largest online poker room, has this week launched a viral marketing campaign developed by, well, us!</description>
<date>December 2005</date>
</item>
<item>
<title>Vauxhall break speed record</title>
<link>http://www.4t2.co.uk/news/#/Games/N425FDFFA19D89 </link>
<description>VXR Racer has become the fastest spreading game 4T2 have ever produced.</description>
<date>April 2005</date>
</item>
<item>
<title>4T2 website wins Guardian praise</title>
<link>http://www.4t2.co.uk/news/#/Websites/N41F50F20C3080 </link>
<description>When it comes to pleasing an online audience, the media can be tough to satisfy.</description>
<date>January 2005</date>
</item>
<item>
<title>Crazy Sleigh still tops UK charts</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N41EF98F95A0B2 </link>
<description>Four weeks after Christmas and Crazy Sleigh is still the most popular game on the Channel 4 website.</description>
<date>January 2005</date>
</item>
<item>
<title>Crazy Sleigh 2</title>
<link>http://www.4t2.co.uk/news/#/Games/N41B47C6B22796 </link>
<description>Comet's new online game, Crazy Sleigh 2, has already been played 100,000 since going live one week ago.</description>
<date>December 2004</date>
</item>
<item>
<title>Digit cover disk</title>
<link>http://www.4t2.co.uk/news/#/Games/N41505A492E6EC </link>
<description>September's issue of Digit magazine features a lead article on viral marketing with many comments and pieces of advice from industry leaders including 4T2.</description>
<date>September 2004</date>
</item>
<item>
<title>boroughofpoole.com tops the charts</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N4061BEA107A8A </link>
<description>4T2 are delighted to announce that boroughofpoole.com has been listed as one of the top 20 Local Authority sites by SOCITM.</description>
<date>March 2004</date>
</item>
<item>
<title>Not so Crazy after all</title>
<link>http://www.4t2.co.uk/news/#/Games/N402FE2E5EBA36 </link>
<description>Congratulations to Huw Morgan and Andy Carter for winning a Sony PS2 each in Comets Christmas viral marketing campaign, Crazy Sleigh.</description>
<date>February 2004</date>
</item>
<item>
<title>Aiwa goes underground</title>
<link>http://www.4t2.co.uk/news/#/Games/N3FCB1C92A9986 </link>
<description>It has now become virtually impossible to visit London and not bump into a seven foot high Sonics character that are being used as part of their re-launch.</description>
<date>December 2003</date>
</item>
<item>
<title>It's a Crazy World</title>
<link>http://www.4t2.co.uk/news/#/Games/N3FCB173A28359 </link>
<description>4T2's latest viral campaign, Crazy Sleigh for the Comet Group PLC, is starting to appear all over the world. </description>
<date>December 2003</date>
</item>
<item>
<title>Nowdate now sold</title>
<link>http://www.4t2.co.uk/news/#/Websites/N3F5C5E3A97197 </link>
<description>The Internet dating website NowDate.com created by 4T2 has been sold by owner Gary Hudson after only one year of trading for an undisclosed sum.</description>
<date>September 2003</date>
</item>
<item>
<title>Chasing up the Charts</title>
<link>http://www.4t2.co.uk/news/#/Awards+%26+Chart+News/N3F2684EFB94A6 </link>
<description>X-Chase is currently the second most popular campaign on the Lycos Viral Charts helping Exchange &amp; Mart generate new visitors to their website.</description>
<date>July 2003</date>
</item>
<item>
<title>4T2 race ahead with TimeGate technology</title>
<link>http://www.4t2.co.uk/news/#/Games/N3F030563903D9 </link>
<description>4T2 are proud to announce the launch of our new TimeGate technology with the release of X-Chase for Exchange &amp; Mart.</description>
<date>July 2003</date>
</item>
<item>
<title>Sumo Penguin - World's first!</title>
<link>http://www.4t2.co.uk/news/#/Games/N3DE20C8D2B9B9 </link>
<description>Sumo Penguin: The World's first realtime multiplayer game in an email - created by Bournemouth's 4T2 Multimedia Ltd.</description>
<date>November 2002</date>
</item>
<item>
<title>4ORCE unveiled</title>
<link>http://www.4t2.co.uk/news/#/Websites/N4B5DC78259323 </link>
<description>4 Online Resource Control Elements (4ORCE) combine to create the powerhouse behind the 4T2 website success phenomena.</description>
<date>June 1999</date>
</item>
<item>
<title>4T2 Multimedia Launched</title>
<link>http://www.4t2.co.uk/news/#/Websites/N4B5DC709D418E </link>
<description>New media company 4T2 Multimedia launched; promising to deliver high quality digital media solutions for businesses.</description>
<date>July 1998</date>
</item>
</channel>
</rss>
